As you can see above, the logo will always remain the same, but the image behind the logo will be in constant change. Why? Aol. wants to spread the word on all of the different content they reach. And why the period? It is supposed to represent “confidence and completeness”. So the question is, Can a few lower case letters and a period change an entire brand?
Feel free to read more here at nytimes.com
AdAge states that these 10 brands are the “hottest” brands in America. As an everyday consumer that fits the “target profile” for almost all of these brands, I hate to say, I have only seen ads or purchased 3 of these brands. What is it about these brands that AdAge sees as innovative leaders? What metrics do they use to measure this innovation? In reading some of the case studies of the various brands on AdAge I have to say I only agree with a few of these brands being on the “10 hottest” list, not to say the others haven’t done great things, just to say I think there may be some better brands out there in marketing innovation.
